I currently have two Microsoft Natural 4000 ergonomic keyboards. That's this one:
This keyboard has a few minor functional glitches, but has one major, glaring flaw: Rather than proper double-shot key caps that will outlast the keyboard, the Chinese company that manufactures it for Microsoft marks the key caps using cheap, poor-quality decals. There isn't even any kind of protective coating over them. These decals wear off completely in a matter of a few months of normal use, a problem which Microsoft initially covered under warranty, but — presumably after learning that it wasn't just a few isolated cases, it was happening on ALL OF THEM — has now ingeniously and permanently solved by simply declaring it to be normal expected wear. (Bite me, Microsoft.)
(Suggestion, by the way: If you buy one of these keyboards anyway, which I wouldn't advise, you might want to do something like give all the key caps a couple of coats of lacquer clearcoat or polyurethane before using it for the first time.)
Now, I've been looking around online for replacement key cap label sets. And sure enough, I found two different types, one of which looks perfect for the purpose. That would be this product:
Only $9.95 per set! Keyboard restored to full usability, and better than new contrast and visibility, expecially in low light! Win!
There's just one problem. No domestic shipping options except UPS. MINIMUM $11.24 shipping for a $9.95 non-fragile item that probably weighs under two ounces, from New Jersey to New Hampshire. LOSE.
Two or three of those would probably fit into a USPS Priority Mail flat-rate box or envelope, and ship anywhere in the US for $4.95. The store even offers USPS Priority Mail shipping, and even, for that matter, USPS First Class. But only on international orders.
At a shipped cost of $21.19, it would be more cost-effective for me to go and buy one of these Adesso ergonomic keyboards brand new from Amazon.com, for $33.24 with free shipping, and have a brand new keyboard AND a still-usable spare.
Shipping fail: You have the right product, at the right price, but it's not worth your customers' money to buy it because you don't offer a realistic shipping option for it, because after all, one size UPS carton fits all. Except that it doesn't.
UPDATE: I now have to add that when I contacted the vendor, Baron Bob, to ask why there were no domestic USPS shipping options, they responded that they were actually one of the trial businesses chosen by the USPS to beta the flat-rate "If it fits, it ships" service before USPS officially announced the service. However, they ended up choosing not to offer USPS shipping on domestic orders because, in their words, "it sucked", not least the fact that — as probably anyone who has tried to use package tracking on a USPS Priority Mail item knows — USPS package tracking is all but completely useless. Not only do you not get any tracking progress updates while your USPS package is in transit, you're lucky if they even update it after delivery to show that your package was delivered.
"Trust me when I tell you this," Paul told me, "customers do not like the answer "I can't really tell you where your package is.""
Given this information, I'm assuming that they offer USPS shipping on international orders only because for international shipping, FedEx and UPS are an even worse nightmare.
Anyway, I will declare that the folks at Baron Bob are stand-up guys. Not only did Paul, the office manager there, offer to ship an order of key cap stickers via USPS for me to make the purchase cost-effective, he gave me a (completely unrequested and unexpected) coupon code for a 15% discount on the order. That's called good customer service, folks.
(Are you paying attention here, Microsoft? Among other companies I could name?)