The question to ask here is not "AOL already has more than 100 million users. What the heck are you guys doing creating content?" It's "AOL still has over 100 million users? What the *&$^%#@! is WRONG with these people?" With the possible exception of AIM (and I do say possible, because AIM is bizarrely inconsistent in its behavior¹ and horribly unreliable, possibly the worst of all currently existing IM networks), becoming an AOL member in the 21st century is a bit like renting a horse and buggy to carry around in your car so that you can have the retro experience of a horse farting in your face as you drive.
Business Insider is extensively quoted, openly pointing and laughing.
[1] For example, if I had a buck for every time I've seen AIM reject a message as "too long", seconds before cheerfully broadcasting a message twice the length from someone else...
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