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unixronin: Galen the technomage, from Babylon 5: Crusade (Default)
Unixronin

December 2012

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Monday, March 16th, 2009 08:54 pm

WTF are these people THINKING?

Oh.

Right.

"Network executive."

That's sort of like "Pirate."  Only much, much more stupid.

Uh ... does that even mean anything?  It's worse than "Think Different".

“We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said.

Trying to "distance the network from science fiction"?  You DROOLING FUCKTARD.  That's like trying to distance ESPN from sports.  The channel was FOUNDED to be an all-science-fiction channel.

Tuesday, March 17th, 2009 11:22 am (UTC)
This is amusing:

we’ll build off of that to build a broader, more open and accessible and relatable and human-friendly brand.

I guess we're space aliens now.

But this is really what's driving it:

We need an umbrella brand we can attach to new businesses: Sci Fi games, Sci Fi kids. It does no use to attach ‘Sci Fi’ because there’s hundreds of sci-fi Web sites and sci-fi publications. So it’s changing your name without changing your name,” Mr. Howe said.

They need a name they can trademark, and you can't trademark "SciFi".
Tuesday, March 17th, 2009 12:11 pm (UTC)
Sometimes I think civilization will end neither with a bang nor with a whimper, but in a ceaseless and ever-growing babble of marketers, advertisers, lawyers and accountants. It'll become impossible to say anything substantive without violating some imbecile's trademarked intellectual property.
Tuesday, March 17th, 2009 01:39 pm (UTC)
We're already at that point.

Visa's policy for potentially fraudulent activity is to contact the cardholder ASAP via any means possible. Cardholders like this, because it lets them know Visa takes their information seriously. Visa likes this, because if they don't get a response from the cardholder in just a few minutes the odds are excellent the transaction is fraudulent.

Unfortunately, the idea of sending SMS messages to people to alert them of potentially fraudulent card activity is patented.

It is already impossible to do anything without violating patents.
Tuesday, March 17th, 2009 01:51 pm (UTC)
I hear you. I think the root of the problem there is that for far too long, far too much has been patentable, and far too many often-trivial patents with little or no actual merit have been allowed to stand because an overworked patent examiner with only a short time to examine a patent didn't understand the subject, but was really impressed by the technical and legal language in the description. Between junk patents that should have been dismissed as immediately obvious applications or trivial modifications of an existing patent, overly broad patents so vague they don't actually patent anything more tangible than a general idea, and submarine patents that are continually revised and revised until something valuable collides with them, our patent system is a complete morass. It's no wonder many other nations don't honor US patents.

Unfortunately, I don't have any particularly good ideas on how to solve the problem (though I wonder whether part of the answer might be peer review via some kind of "distributed patent office").
Tuesday, March 17th, 2009 06:39 pm (UTC)
The incentives are wrong for patent examiners. They get rewarded on applications processed. Rejecting a patent means that they get to reprocess it on appeal, but it already counts as one of their applications, so it is just a time sink later. Raises and promotions only come by getting through the requisite number of applications. That means that the bias is to grant patents. Searching for implications (or even prior art, where they were not allowed to use the internet) is beyond the time scope of even the best examiner.