... is that I've never seen one do this.

Update: I just talked to Sylvania. In addition to replacing this lamp and the one other failed CFL we have (a 40W unit that flickers), they want to see this one for a failure analysis. I rather expected they would, and I'm glad they didn't disappoint me.
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http://www.stuff.co.nz/4656117a6000.html
http://www.odt.co.nz/news/politics/18804/minister-denies-light-bulb-safety-issues