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unixronin: Galen the technomage, from Babylon 5: Crusade (Default)
Unixronin

December 2012

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Friday, May 30th, 2008 08:11 am

Or, more to the point, in which Cory Doctorow explains, very clearly and lucidly, that he Gets It.  So clearly and lucidly, in fact, that in addition to linking to his new book Little Brother (which he is offering as a free download), I've taken the liberty of reproducing his entire explanation here.  I'm pretty certain he'd approve.


Why do you give away your books?

Giving away ebooks gives me artistic, moral and commercial satisfaction.  The commercial question is the one that comes up most often: how can you give away free ebooks and still make money?

For me — for pretty much every writer — the big problem isn’t piracy, it’s obscurity (thanks to Tim O’Reilly for this great aphorism).  Of all the people who failed to buy this book today, the majority did so because they never heard of it, not because someone gave them a free copy.  Mega-hit best-sellers in science fiction sell half a million copies — in a world where 175,000 attend the San Diego Comic Con alone, you’ve got to figure that most of the people who “like science fiction” (and related geeky stuff like comics, games, Linux, and so on) just don’t really buy books.  I’m more interested in getting more of that wider audience into the tent than making sure that everyone who’s in the tent bought a ticket to be there.

Ebooks are verbs, not nouns.  You copy them, it’s in their nature.  And many of those copies have a destination, a person they’re intended for, a hand-wrought transfer from one person to another, embodying a personal recommendation between two people who trust each other enough to share bits.  That’s the kind of thing that authors (should) dream of, the proverbial sealing of the deal.  By making my books available for free pass-along, I make it easy for people who love them to help other people love them.

What’s more, I don’t see ebooks as substitute for paper books for most people.  It’s not that the screens aren’t good enough, either: if you’re anything like me, you already spend every hour you can get in front of the screen, reading text.  But the more computer-literate you are, the less likely you are to be reading long-form works on those screens — that’s because computer-literate people do more things with their computers.  We run IM and email and we use the browser in a million diverse ways.  We have games running in the background, and endless opportunities to tinker with our music libraries.  The more you do with your computer, the more likely it is that you’ll be interrupted after five to seven minutes to do something else.  That makes the computer extremely poorly suited to reading long-form works off of, unless you have the iron self-discipline of a monk.

The good news (for writers) is that this means that ebooks on computers are more likely to be an enticement to buy the printed book (which is, after all, cheap, easily had, and easy to use) than a substitute for it.  You can probably read just enough of the book off the screen to realize you want to be reading it on paper.

So ebooks sell print books.  Every writer I’ve heard of who’s tried giving away ebooks to promote paper books has come back to do it again.  That’s the commercial case for doing free ebooks.

Now, onto the artistic case.  It’s the twenty-first century.  Copying stuff is never, ever going to get any harder than it is today (or if it does, it’ll be because civilization has collapsed, at which point we’ll have other problems).  Hard drives aren’t going to get bulkier, more expensive, or less capacious.  Networks won’t get slower or harder to access.  If you’re not making art with the intention of having it copied, you’re not really making art for the twenty-first century.  There’s something charming about making work you don’t want to be copied, in the same way that it’s nice to go to a Pioneer Village and see the olde-timey blacksmith shoeing a horse at his traditional forge.  But it’s hardly, you know, contemporary.  I’m a science fiction writer.  It’s my job to write about the future (on a good day) or at least the present.  Art that’s not supposed to be copied is from the past.

Finally, let’s look at the moral case.  Copying stuff is natural.  It’s how we learn (copying our parents and the people around us).  My first story, written when I was six, was an excited re-telling of Star Wars, which I’d just seen in the theater.  Now that the Internet — the world’s most efficient copying machine — is pretty much everywhere, our copying instinct is just going to play out more and more.  There’s no way I can stop my readers, and if I tried, I’d be a hypocrite: when I was 17, I was making mix-tapes, photocopying stories, and generally copying in every way I could imagine.  If the Internet had been around then, I’d have been using it to copy as much as I possibly could.

There’s no way to stop it, and the people who try end up doing more harm than piracy ever did.  The record industry’s ridiculous holy war against file-sharers (more than 20,000 music fans sued and counting!) exemplifies the absurdity of trying to get the food-coloring out of the swimming pool.  If the choice is between allowing copying or being a frothing bully lashing out at anything he can reach, I choose the former.

Oh yeah ... he accepts donations, too.  Say "Thank you" to the man.  :)

Friday, May 30th, 2008 12:27 pm (UTC)
One thing about Cory's "business model" -- he has stated that he regards his fiction as a loss leader, advertising for the stuff he does to really make a living. This raises questions about universal applicability in the writing trade.

Charlie Stross, on the other hand, has run some parallel release experiments that seem to show electronic give-aways have improved his print sales.

Very few people make a living by writing fiction.
Friday, May 30th, 2008 12:33 pm (UTC)
I should add that standard publishing contracts include electronic rights. Ace owns mine, so I couldn't pull a Cory even if I wanted to...
Friday, May 30th, 2008 12:52 pm (UTC)
ace owns your current ones, and could, if they wanted, follow this model. you could even influence them.

for future work, you could insist that the is model be used. even if you self-publish. amazon makes that pretty easy, automatic audience (kindle); and other formats as well. the music industry is seeing a shakeup with artists giving away free albums, not selling out to the man anymore, and are actually making more money by selling direct. customers that want a higher quality format are paying for it too. oh, i've read a couple places that even clicking on and buying via "the amazon link" method you see? nets some authors more money in kickback, than their publisher gives them per sale. hah.

currently, tor is giving away, on a weekly basis, cover and other art files, and free, whole books in multiple formats, to introduce series, and new authors, and ...

a very good (imho) book _infected_, was recently given away for a period of time. it's good enough, that i'll want a paper copy (with the illustrations).

neil gaiman as well. he's on the bandwagon, and is heavily pressing his publishers to experiment. they released American Gods as a free to read for a month online book, naturally people downloaded it anyway; soon an official downloadable copy should occur.

i have and a use an Amazon Kindle. amazing device. won't replace paper for a long time (ever), but man, i sure do read a lot more.

#
Friday, May 30th, 2008 12:57 pm (UTC)
Ace (and other imprints in the same conglomerate) seems to have a peculiar approach to electronic books. They price my ebooks the same as print editions, in spite of the near-zero "printing" and distribution costs. They are not alone in this.

The "Kindle" editions of my work on Amazon follow this pricing model.
Friday, May 30th, 2008 01:03 pm (UTC)
i couldn't say for sure, but i imagine it would make them (a lot) more money per sale that way? would YOU make more money as well, or is that fixed rate based on sales units, not price?

if you self-publish, you get all the money. such a deal :>

then the govt gets theirs twice or more so.

#
Friday, May 30th, 2008 01:23 pm (UTC)
Royalty payments generally are a percentage of the cover price and based on number of units sold. That percentage varies between formats, such as hardcover, trade paperback, mass-market, and electronic. I would make more money on 100 units sold at $4.00 than on 10 units sold at $8.00, for the same percentage...

When initially released, electronic versions of my title THE SUMMER COUNTRY were priced the same as a trade paperback, $14.00.
Friday, May 30th, 2008 02:43 pm (UTC)
I may be just one voice, but I'm sure as hell not spending the same amount on "nothing" when I could instead get "something". (Bits vs: a book, obviously.)
Friday, May 30th, 2008 03:03 pm (UTC)
Well, royalty statements imply that we sold a total of about 8 copies worldwide at that price point...
Friday, May 30th, 2008 04:11 pm (UTC)
Heh. Hopefully someone figured out the right explanation for that ...
Friday, May 30th, 2008 06:05 pm (UTC)
As far as Marketing is concerned, the right explanation is that I'm not Stephen King or J. K. Rowling...and they'd like one of each.
Friday, May 30th, 2008 05:58 pm (UTC)
This is something I've been complaining about for years, and I feel it just encourages piracy. I love ebooks - I can stick as many as I could possibly want on my phone and carry them around with me. However, I am neither willing nor able to pay full trade paperback price for them, so I stick to freely available ebooks (either given away for free or Project Gutenberg) and the library for the rest.

If they were priced reasonably compared to the print editions, I probably would buy ebooks at least occasionally.
Friday, May 30th, 2008 12:40 pm (UTC)
Charlie Stross, on the other hand, has run some parallel release experiments that seem to show electronic give-aways have improved his print sales.
The Baen Free Library certainly seems to have been a success. It got me buying John Ringo and David Weber.
Friday, May 30th, 2008 01:50 pm (UTC)
The Baen "free" library and the reasonably priced e-books have certainly cost me a bundle. To be more specific I have spent approximately $700 on E-book from Baen. In most cases this is a substitute for buying the paper editions, but there are a few that I have in both electronic and paper form. Mostly books that I bought in paper first then bought the e-book so I could carry it with me.
Friday, May 30th, 2008 07:09 pm (UTC)
"he has stated that he regards his fiction as a loss leader"

I never said anything of the kind, nor would I, because I do not regard it as such.
Friday, May 30th, 2008 07:44 pm (UTC)
Then I am mistaken. This would have been several years ago, and at that distance I have difficulty separating out what I have read directly from you, and what others have attributed to you.
Saturday, May 31st, 2008 04:01 am (UTC)
Yes, it's frequently attributed to me, but it's not true. What I *have* said is:

* Giving away free ebooks sells more printed books

AND

* Having a higher profile (because of free ebooks and more printed book sales) makes me more money overall by creating lots of other opportunities for me

But if the books were a loss-leader, my publishers would be giant suckers for footing the bill on them. Giving away the ebooks sells more printed books, and that's why both my publisher and I are happy to do it.
Saturday, May 31st, 2008 02:13 pm (UTC)
>...frequently attributed...

Well, I'm glad I didn't make it up out of faulty neurons.

I apologize for spreading the error.
Saturday, May 31st, 2008 02:22 pm (UTC)
No sweat at all -- just trying to correct the record!
Friday, May 30th, 2008 02:12 pm (UTC)
If you’re not making art with the intention of having it copied, you’re not really making art for the twenty-first century.

This is an interesting assertion. I must think on it. (Of course, the first thing that pops into my brain is "well, what about sculpture?")
Friday, May 30th, 2008 04:12 pm (UTC)
A very sound point. Then, I think there's very, very little good sculpture being done any more. Most of it is abstract stuff of which you have to ask "What is it, and which way up does it go?"
Friday, May 30th, 2008 06:12 pm (UTC)
Upon some thought, I think that the sculpture issue is simply one of not being applicable at the current level of technology. If there were a way to, say, take a picture of a sculpture and then go home, download the image to one's replicator and press the Replicate Sculpture button...well, I'm guessing we'd all have sculpture gardens. I know I would.

I'm not much of an artist. I can write, but that's about it. I certainly don't make a living from my art. So it's kind of hard for me to evaluate the truthiness of Doctrow's statement. But it's rolling around in my head in interesting ways.
Saturday, May 31st, 2008 04:24 am (UTC)
Toscano has some great sculpture reproductions. I keep drooling over the Classical Greek (http://www.designtoscano.com/category/garden+statues/classic+garden+statues.do) ones they've got.
Friday, May 30th, 2008 10:36 pm (UTC)
Whois Jeff Sutton?
Friday, May 30th, 2008 11:12 pm (UTC)
dammifino..... using a Well Known Search Engine, I see one who works at NASA, one who's apparently a teen idol, one who plays trumpet, one apparently a writer, one nominated by GWB for 6th Circuit Court of Appeals...
Saturday, May 31st, 2008 06:11 am (UTC)
It was a point to your point. He is an author. Never heard of him. Writes well.

http://www.fantasticfiction.co.uk/s/jeff-sutton/

The culmination of a life's work

5.68 linear feet

http://dsc.calstate.edu/1666?r=cam
Saturday, May 31st, 2008 06:12 am (UTC)
I'd never heard of him till I picked up "The Atom Conspiracy".

Saturday, May 31st, 2008 03:26 pm (UTC)
I figured the writer hit was the most probable one you were referring to, given the context.