Goodbye Froogle, hello, um ... what was that name again?

"We're the FBI Google, ma'am.  We have no sense of humor that we are aware of."

Acknowledging that it's better to be clear than clever, Google is rebranding "Froogle" as "Google Product Search" and simplifying the interface to match the main search site, a top executive said on Wednesday.

Aw, come on, guys.  That's BORING!  Froogle was clever.

"The pun (to "frugal") isn't obvious", says Marissa Mayer, Google's vice president of search product and user experience.  Um, wasn't obvious to whom?  And which rock, exactly, were they living under?

[meme] Moonbase Brownkitty

( Cut to protect your sanity )