Almost everyone knows the aphorism that says "Just because you can, doesn't mean that you should." Nobody thinks it applies to them. One of the most prevalent problems of "content" on the Internet is that all the people who technically can but probably shouldn't, DO.
I had a second thought I intended to put here. Honest. But something distracted me and ... well, they say memory is the second thing to go. Damned if I can remember what the first is supposed to be.
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Mind you, I suspect their design team had cut their teeth on magazines like OZ (the London version, not the original Sydney one) where they seemed to like doing things such as printing in pink over orange artwork. Didn't really affect the quality of their prose much -- it was frequently unreadababble.