We're working on that now. First, the X-Prize. Next, already under way, sub-orbital and — later on — orbital tourism, and commercial spacelaunch capability. Elon Musk's Space-X has already secured a contract with NASA to put payloads into orbit on the Falcon booster, which can put a payload within its launch capacity into orbit more cheaply per pound than the Shuttle can. There's plans in development for inflatable habitats as orbiting hotels.
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It's coming.