I haven't read the URL yet (I will later), but I just wanted to point out that when it comes to per-song pricing, iTunes has pretty much set the bar at $1 per.
In that context, I would consider 28k sales at $5 per to be very good, especially when a lower-quality download is free.
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In that context, I would consider 28k sales at $5 per to be very good, especially when a lower-quality download is free.